Angles just got fun.

Introducing the ZeroPivot Protractor

The Making Of • All Entries

The Problem

The protractor is ubiquitous and instantly recognizable.

Yet its design has hardly earned that itself this place. Ever since elementary school, we’ve tolerated a tool that is awkward to use, and confusing to read. It’s been the source of countless hours of frustration across time and culture.

Key Issues:

  • Drawing is slow, tedious, and inaccurate

  • Measurements for short segments are unreliable

  • Unable to measure along the edges of objects

Despite a century’s progress in design and manufacturing, the protractor has remained virtually unchanged since its first patent in 1894. Until now.

A black background with a white protractor measuring angles from 0 to 180 degrees, with markings for each degree and larger markings at every 10 degrees.

“We’ve been bending over half-circles for over a century — it’s time they bend for us.”

The Solution

The ZeroPivot Protractor exists to do what the classic never could.

Using a Protractor has never been simpler. Slide, mark, and measure all in just one step.

A line drawing of a protractor with a mechanical gears and rulers design.

Innovative guide rail system helps keep extenders in track.

A black and white pie chart with striped sections and a circle outline.

Knurled handles offer a firm and precise grip.

Line drawing of a circular saw blade with sharp teeth on a black background.
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